Networking is a life skill that everyone needs
Why is it that networking can make so many of us nervous? I’m more extroverted than introverted but I know that it’s not easy to walk into the midst of a group of strangers and make conversation. But I have learnt skills and strategies that are so important, because networking is a life skills that everyone needs.
Every one of us needs the skill to create connections and form relationships that will support us and provide knowledge and opportunities from which we can benefit - it is not just for people in business.
Throughout our lifetime we develop all sorts of networks that can influence and change our thinking and direction. There is no doubt you are networking in some form or another every single day. You just may not realise it.
Attending business networking events
If you’re feeling a bit uncomfortable at the thought of connecting with new people and attending business networking events, whether online or in person , these tips can help.
Plan ahead.
If you are planning on attending a business networking event, take some time to check out the website of the event organiser to get a feel for what the event will be like. If it’s in person, take away the stress and check out the location (including parking options, if you need them) and plan out a route. Give yourself plenty of time to get there on the day -- there’s nothing like running late to make you feel flustered, and that won’t get your networking session off to a great start! It is always better to arrive on time, than find yourself having to walk into a room where everyone is already talking and you have to interrupt a conversation.
Think about some conversation starters ahead of time, too. That way when someone approaches you you don’t have to feel awkward or lost for words.
It can also help to go in with a goal or an intention , such as ‘I will meet 4 new people.’ Working towards an outcome can give you confidence and direction, taking away some of the overwhelm.
When you arrive
Prepare before “in-person” events
Take a moment to get your bearings if you haven’t been to that venue before. If you see someone you know, pop over to say hi! But try to resist the temptation to stick with them - you’re there to meet new people, after all. Instead, ask them to introduce you to someone else they know at the event.
If you don’t know anyone there, look out for someone else who is standing alone and introduce yourself. Like you, they will be grateful to have someone new to chat with. If everyone else is engaged in conversation, find a central spot (near food or the bar are good options) and wait. Networkers are a friendly bunch and they are keen to connect with you too, so someone will say ‘hi’ before too long.
If the event organiser is at all skilled in what they do, they will help you by introducing you to appropriate people and help you get involved.
Don’t feel like you have to ‘work the room.’ In fact, try to avoid it. Instead, focus on building fewer, more meaningful connections. might help with that.
Your appearance is important even at “online events”
If you invest the time in attending online events, make sure you have your camera on and you are dressed appropriately. Smile, be interested in others and engage where possible.
It is just as important to have some conversation starters ready as if you were to meet in person because there is nothing worse than being put into a breakout room and their is no conversation. Act like the host and engage with the others. Say hello, just as you would at an in person encounter. Introduce yourself and be interested in others. Do not take up the entire allocated time, talking about yourself. Be curious about others, you will be surprised what you might learn.
In the planning stage, make sure you understand the format and go with a curious approach. Make a note of the names of people attending and engage in the chat box when appropriate.
After any event
Following up is an area that so many people fail to address. If you have invested time to go, do not stop there. If you do, you might as well have stayed at home or watching television.
Remember, attending an event is only the ice breaker to future conversations.
The process that I recommend, is to connect on LinkedIn. Have a good read of the profile and check out the websites. Try to identify some synergies, or opportunities to further your conversation and schedule another opportunity to chat.
Regardless if you have connected at an in person or an online event, there is always more to uncover if you are curious enough to invest some time.
Why networking matters
Over the past 9 years, I have connected hundred and hundreds of people, both in person and online, while I have been building a community where conversations help business owners move past the discomfort of networking and improve the way they interact.
With increased confidence and understanding the value of curiousity, you can get so much more from your conversations to drive business, growth and fulfillment.
When you invest in more purposeful conversations you will be better equipped as you
Learn about yourself and others
Grow your confidence, skills and knowledge
Achieve what matters to you
If you are not convinced than maybe you should read my book. It has helped many people
acknowledge and understand the impact and value of relationships
recognise that relationships evolve overtime
understand relationships are a two-way process
know you are not alone and can always reach out to others for support
reflect on the influence and impact relationships have on your direction
develop your skills to build a network, personally and professionally
identify ways you gain from helping others, even in small ways
be encouraged to consider, ‘What difference can I make?’
understand that real-time conversations create deeper conversations and connections.
When you are ready, think about coming along to my next event and try a new approach to networking where you will have some fun and enjoy connecting with others, just like you who are on the business journey!
I guarantee you will feel welcomed and enjoy the experience. Because, I remember what it was like to attend events when I started out in my business, and work hard to create an environment where you will always learn something about yourself and others that you can apply to your life and business.
Hello, I am Kerryn Powell, The Network Catalyst and founder of Your Time Matters and podcast host of Conversations and connections to amplify and inspire. I am a connection strategist, conversation starter and network catalyst who thrives on building communities and creating the right connections for those seeking strategic allies to make a positive impact through connection, contribution and community.
I draw on my diverse career portfolio, experience, skills and knowledge to encourage, support and empower business owners, professionals, teams and individuals to create true connection through authentic conversations that build real relationships, boost confidence and generate business and opportunities.
For the past 9 years, I have provided opportunity for more than 3000 business owners to engage in real life and online events through Your Time Matters. BOOK a discovery call TODAY, and let’s have a conversation to see how I can help you start or improve your business networking.