The Catalyst for Connection: Sharpen Your Business Senses to Find Your Ideal Audience

It can be a challenge to identify and connect with your ideal client or target audience and at times, feel like an endless pursuit, akin to hunting in a dense forest. Over the years that I have run the YTM Business Networking community I have witnessed many business owners hopping from one networking event to another, hoping to strike gold.


Explore-excite-expand your networking opportunities
However, true success lies not in the hunt itself but in the strategy, preparation, and guidance that precede it. Much like a seasoned hunter relies on sharpened senses, a business professional can greatly benefit from honing their networking skills. and focus on having deeper conversations that allow them to explore, excite and expand their network of opportunities.

The goal behind our business community is to highlight that relationships are key and while transactions are needed for growth, the long term investment in connecting with the right people, the right knowledge and the right approach has long term advantages.

By considering the essential senses that are used by a hunter and having the right support, I show business professionals how to explore new opportunities, excite potential clients, and expand their network. Let's delve into how you can leverage your five senses to identify and find your ideal audience and achieve your goals.

Sight: The Visionary Perspective of networking

Successful networkers possess a sharp sense of sight, enabling them to foresee potential connections and opportunities. They can assess individuals and situations, identifying how to align their needs with the right people, suppliers, or partners. At YTM, we work with our clients to help develop this visionary perspective. We teach our community to look beyond the surface and see the potential in every interaction.

By having the right conversations and developing the skill to ask open questions, you can recognize subtle cues and patterns, guiding you to be more observant and perceptive in your networking efforts.

I know that you do not have to attend networking events in search of clients, but you do need to recognise that networking is a life skill and your desired audience or ideal client, can be right under your nose,

Hearing: The Art of Listening when networking

two women in conversation at ytm business networking event

Listen loudly! Effective communication is more about listening than speaking. In networking, the ability to listen actively is crucial. It allows you to understand the needs and interests of others, building stronger and more meaningful relationships. Through events and 1:1 mentoring sessions , my team cultivate this skill by encouraging you to listen more than you speak, teaching you to pick up on nuances and underlying messages. This heightened sense of hearing can lead to deeper connections and a better understanding of how you can provide value to your potential clients.

Smell: The Scent of Opportunity when networking

Just as hunters can sniff out their prey, successful business professionals develop a knack for sensing opportunities. This involves recognizing potential deals, collaborations, and partnerships that align with your goals. The accountability sessions and conversations with our community encourages our members to fine-tune this sense, guiding you to be more attuned to the subtle signs of a good opportunity. We teach you to "smell" the roses of success, identifying when to pursue a lead and when to pass.

Touch: The Human Connection when networking

Engaging with heart and empathy is crucial in building lasting relationships. In the business world, this translates to making meaningful connections that go beyond superficial interactions. The panels and speakers we have heard from and collaborated with over the past ten years plus, have shared stories that touch the lives of others through genuine engagement, and highlight the importance of emotional intelligence , in addition to technical knowhow to connect on a deeper level with your audience.

Taste: Sampling and Savoring Success when networking

Tasting in the business context involves trying out different ideas, strategies, and approaches to see what works best. It’s about being open to experimentation and learning from experience. Stepping out of the norm of events, trying new approaches and engaging with others who have diverse perspectives can excite and prompt successes and learning from failures, ultimately leading you to the best strategies for attracting your ideal clients.

So if you are on the hunt for a more fulfilling life, are keen to drive opportunities to connect with your ideal client and audience, let me act as your guide, helping you sharpen all these senses and integrate them into your business practices. My team and members in the community provide the wisdom and experience needed to navigate the complex landscape of business and with us by your side, you can develop a clear plan, prepare for conversations that will articulate your value and impact and attract your ideal clients more effectively.

Move from “awkward to awesome” to build your business network

Finding your ideal client is not about aimless hunting; it’s about strategic planning and preparation. By sharpening your senses and involving yourself in the YTM business community or through mentoring with me 1:1 you can enhance your networking skills and build more rewarding relationships. See with insight, listen with empathy, smell the opportunities, touch with heart, and taste the successes. It is time for you to explore, excite and expand your networking approach from awkward to awesome , as you become well-equipped to find and connect with your ideal audience, ensuring sustained growth and success.



Hello , I am Kerryn Powell, The Network Catalyst and founder of Your Time Matters

I can support you and help you avoid mistakes in building your business and achieving your why, support you to stay on track, and achieve success more quickly and efficiently, by keeping you accountable and moving forward, reach out to me .

If you are interested in a business community, check out mine- Your Time Matters.

Kerryn Powell