Why networking get a bad rap
Networking. Just the word can make some people cringe. For many, it conjures up images of awkward small talk, forced business card exchanges, and uncomfortable moments of trying to impress strangers. It’s no wonder that networking often gets a bad rap. But what if I told you that avoiding networking could mean missing out on invaluable opportunities to grow your knowledge and collaborate with others?
I know from my own experience that networking has opened many doors and expanded my horizons way beyond my own arena and I am always encouraging my clients to think beyond the person they are talking too. Infact, that is exactly why I wrote my book “Two ears, one mouth and a big heart” .
Let’s explore why networking has a negative reputation and why, despite this, it’s an essential tool for professional growth and opportunity. Infact, it’s a life skill that everyone needs.
The Misconceptions of Networking
1. Networking Feels Fake and Forced
One of the biggest criticisms of networking is that it feels inauthentic. People often perceive networking events as contrived environments where everyone is there to “sell” something – whether it’s a product, a service, or themselves. This can lead to superficial interactions that lack genuine connection.
This can be what many people do experience. Many people do use it to sell, but real networking has nothing to do with sales. It often does lead to sales , but in its essence it is about connection.
2. Fear of Rejection
Let’s face it: no one likes rejection. Approaching strangers and striking up a conversation can be daunting, especially if you’re worried about being brushed off or ignored. This fear of rejection can make networking feel like a high-stakes game where the risk of failure looms large.
However, if you are not prepared to step out of your comfort zone, what opportunities could you be missing to grow both personally and professionally.
3. Time-Consuming
Networking requires time and effort, both of which are in short supply for busy professionals. The idea of spending hours at an event, engaging in conversations that may or may not lead to tangible outcomes, can seem like a poor investment.
I put it to you that you are able to build on your network every time you interact with another human. You do not need to be at an event. You do need to be curious, interested, listen well and be able to hold a conversation. A conversation is a two way process, each giving and receiving information and adding value to the other.
4. Past Negative Experiences
Many people have had negative experiences with networking in the past. Maybe they attended an event where they felt out of place, or perhaps they encountered people who were pushy or dismissive. These experiences can leave a lasting impression and deter people from future networking efforts.
I have shared these feeling, but like to use it as a learning moment. What did I learn about myself and others? I certainly would not want to make anyone else feel uncomfortable and often have taken on the role of the host to engage with others.
The True Value of Networking
Despite these misconceptions, networking is far more than just an uncomfortable social exercise. Here’s why you shouldn’t overlook it as a powerful tool for growth and collaboration:
1. Building Genuine Relationships
Networking isn’t just about handing out business cards. It’s about building genuine relationships. By engaging in meaningful conversations and showing a real interest in others, you can form connections that are based on trust and mutual respect. These relationships can open doors to new opportunities and collaborations.
Within the business community I founded in 2013, are relationships that have been built over many years an members regularly describe others as suppliers, referrers, clients and friends. Thee are numerous occasions where trusted connections have unlocked various opportunities for learning, growth and fulfillment.
2. Expanding Your Knowledge
Every person you meet has unique experiences, skills, and insights. Networking allows you to tap into this wealth of knowledge. By listening and learning from others, you can gain new perspectives, discover innovative solutions to problems, and stay informed about industry trends.
Just listening to how the YTM Members share their own experiences of being involved in the business community, is heartening.
3. Discovering Opportunities
Networking is one of the best ways to unearth opportunities that you might not find otherwise. From job openings to partnerships, speaking engagements to mentorship possibilities, the connections you make can lead to a wide range of opportunities that can propel your career or business forward.
Did you know that more than 75% of roles are filled from within your network? Why wouldn’t you use networking to find the opportunities and solutions you seek?
4. Enhancing Your Personal Brand
Your network is a reflection of your personal brand. By cultivating a strong network of professionals who respect and support you, you can enhance your reputation and credibility within your industry. This can lead to increased visibility and recognition for your work.
Our members have regularly opportunities to present to the community which not only showcases their expertise, and boosts their confidence too.
5. Building a Support System
Professional life can be challenging, and having a support system is invaluable. Networking allows you to build a community of peers who can offer advice, encouragement, and support. Whether you’re navigating a difficult project or looking for career guidance, your network can be a source of strength and inspiration.
Overcoming Networking Challenges
If you’re still hesitant about networking, here are some tips to help you overcome the common challenges:
Be Authentic
Approach networking with authenticity. Focus on building genuine relationships rather than trying to impress others. Be yourself and let your true personality shine through.
Start Small
If large networking events are intimidating, start with smaller, more intimate gatherings. Join a local professional group or attend industry-specific meetups where the atmosphere is more relaxed.
Prepare Ahead
Before attending an event, do some research. Find out who will be there and identify a few people you’d like to connect with. Having a plan can boost your confidence and make the experience less daunting.
Follow Up
Networking doesn’t end when the event does. Follow up with the people you meet. Send a personalized message or invite them for a coffee chat. Building relationships takes time, so keep the conversation going.
Embrace Networking for Growth
Networking may have a bad rap, but it’s a critical tool for professional development and opportunity discovery. By changing your approach and embracing the true essence of networking – building genuine relationships and learning from others – you can unlock a world of possibilities.
So, the next time you hear the word “networking,” don’t cringe. Instead, see it as an opportunity to grow, connect, and collaborate. After all, you never know what doors it might open for you.
Hello, I am Kerryn Powell, The Network Catalyst and founder of Your Time Matters and podcast host of Conversations and connections to amplify and inspire. I am a connection strategist, conversation starter who thrives on building communities and educating others on the value of networking by creating the right strategic allies to make a positive impact through connection, contribution and community.
I draw on my diverse career portfolio, experience, skills and knowledge to encourage, support and empower business owners, professionals, teams and individuals to create true connection through authentic conversations that build real relationships, boost confidence and generate business and opportunities.
Since 2013, I have provided opportunity for more than 3000 business owners to engage in real life and online events through her business, Your Time Matters. BOOK a discovery call TODAY, and let’s have a conversation to see how I can help you and I invite you to follow me on my social media channels, too.